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How to Market Your Unsold Books on the Internet

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How to Market Your Unsold Books on the Internet

Your book expresses your wondrous information, your
creativity, your genius. It’s your dream come true. Or is it? You
have already tried a few venues–maybe an expo, book
signings, press releases, book reviews, distributors, wholesalers,
speaking and book tours.
Now, there is a new way to market those unsold books. Use the
Internet. And you don’t even have to have your own Web site or
spend money.
Get ready to create a continuous, passive income. Be ready for
those checks and credit card charges coming your way often!
What Kind of Books Can I Market?
Depending on your passion, your willingness to learn a new way,
and putting energy into your campaign, you can market any kind
of book: how-to, non-fiction, fiction, short special reports,
booklets, training manuals, workbooks, poetry, short stories,
articles.
Sell your Print Books and Create New eBooks
If you already have a print book, you can still sell it Online.
One way to draw attention to it is to write a short eBook on the
same subject. This won’t take long.
Make this eBook from 25-90 pages. You can take the
information right from your print book. Just copy and paste
information on one topic, perhaps one chapter. Reduce the
number of stories to keep it short. Then add a new introduction
and conclusion. People on the Net want straight-to-the point
information.
Put your eBook into Word and Portable Document Format.Use
your Word file to update and edit and use your PDF file to send
your book by email or from your Web site.
Who will Buy?
You can sell your short eBook for 6.95-$24.95, depending on
how much your audience wants it and how well you write your
sales copy. You can also give this book away to stimulate your
audience to want the whole story–the print book.
Online audiences read all kinds of books. Many will want the
shorter electronic version and be perfectly willing to print it.
Others only want a book they can hold and enjoy on their
nightstand a long time.They will buy the print version.
To publicize your books start writing short articles, anywhere
from 300-800 words on your book’s topics. When you submit
to Online Publishers, Web masters and ezine owners, each
article will be seen by thousands, even hundreds of thousands of
Online readers. They are hungry for information. That’s why they
go to the Web. After a few months, your articles will be listed on maybe 1000 other Web sites with a link back to where you sell your book. This number grows as your submissions. Your bookcoach now listed on over 80,000 Web sites with a link back to her bookcoaching and book-selling pages.
At the bottom of the ezine, add a signature file that gives your
title, tag line, book title, free offer, phone numbers, and e and
Web addresses.
While your title may impress some, your tag line is far more
important. What major benefit do you bring potential buyers?
For example, “Helps professionals make money on their books
through the Internet.” Offer a free report or a free ezine to seal
the deal. You please your audience by giving free information which may lead them to check out your book sales copy–even buy your book.
When they visit your site, they may subscribe to your ezine or order a free special report. Here, you collect their email and can use it later for more announcements. This is permission marketing.
Divide and conquer. Use your one book as a spring board for
many others and catapult your sales. Reluctant marketers and introverts will love this way to get their book into the hands of their audience. .
===end of article
Judy Cullins
c. 2006

Free eBook Publishing Guide – Part 1 – Why publish an eBook?

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Free eBook Publishing Guide – Part 1 – Why publish an eBook?

eBook defined
Despite being around now for over twenty years, no-one has yet come up with a stable definition for the word ‘eBook’. However, one can discern some typical features:
• The item is distributed as a single file (so CD encyclopaedias are not considered to be eBooks) and can be opened as a data file in an application, rather than being launched as an executable (.exe) file
• The item is both complete & completed – i.e. neither a chapter / episode / serial nor an unfinished work in progress
• The item is familiar to readers, as obeying most or all of the standard conventions of a book (e.g. contains a table of contents, preface, index, etc. and is between 25,000 and 400,000 words in length)
The advantages of an eBook
Aside from the financial advantages for the author (which I will cover below) there are a number of intrinsic benefits to eBooks when compared to the traditional printed book:
• Readers can search the text to quickly find key information, particularly when reading for a second time
• Readers can adjust the font face and size to make the book easier to read (ever more vital for an ageing population!)
• Blind or partially-sighted readers can make further use of text-to-speech conversion software (“screen readers”)
• eBooks can be read in low light or total darkness by using the back-lighting features of PC or mobile devices
• Distribution costs are extremely low and eBook authors and publishers can respond quickly to any erratum or addendum, with more frequent, incremental editions
• eBooks are environmentally friendly. Many hundreds can be stored on a single device and paper use (through printing) is minimised or avoided altogether
• eBooks without DRM protection can be instantly copied and backed up easily
The Advantages for the Author
When writing a traditional printed book, the odds are stacked against the author making a decent living from their work! eBooks, by contrast, deliver a real return on investment for the author:
• You cannot get rejected! A traditional book may get rejected 50 or 60 times by different publishers and agents before finally being accepted – or indeed may never find a home! Many authors paper their walls with rejection letters. You won’t have to!
• You don’t have to wait! For the traditional book, it can take up to two years for the publisher to get your book to market (managing as she does a huge and inefficient supply chain of printers, shippers, wholesalers, distributors, marketers and booksellers). An eBook may take no more than 10 weeks!
• You can make a lot more money! To illustrate this, imagine a traditionally published book with a list price of £20. The Distributor and buying public share a 50% trade discount between them (£10 in this case) and the Publisher takes £9; leaving the author with a 10% royalty on the discounted “net” price (£1). For a trade paperback, this might be less (perhaps 70 pence). For an equivalent £20 eBook, you could earn 14 times as much on each copy (£14)! More on this later in the guide.
• You get your money sooner and with less surprises! On a traditional book, an author would generally get their cut up to 120 days after the actual sale, with 20% of their cash witheld as insurance against unsold books. With eBooks it varies from immediate receipt to 90 days, with no portion witheld.
• The practical advantages; eBooks can be changed or updated easily, without the need for new print runs and thrown-away old editions. They need never go out of print and can cross genres or use unusual formulas without aggravating an interfering editor! Finally, you retain complete rights to the title and agreements will be non-exclusive (so you can sell through other publishers).
Conclusions
I hope I have convinced you that the eBook option is very much worth investigation, particularly for the new author. You can avoid publisher rejection letters, get to market 12 times faster and make 14 times the income per book than you would in the traditional publishing model.
In chapter 2 of my free eBook Publishing Guide (“features of the eBook Market”), I explore the Book market itself and the different emerging publishing models therein.

Ebooks And Growing Residual Income

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Ebooks And Growing Residual Income

From a consumer’s point of view the cost of ebook purchases are undeniably less expensive than their paper counterpart. Many of these ebooks can be downloaded to portable devices allowing consumers to read the material virtually anywhere they go.

Mainstream publishers have caught the vision and have provided several high profile titles as ebook downloads. Some established authors are testing the waters by making new titles available exclusive by ebook download. This very action helps us understand the belief that ebooks may well be the maverick future of publishing.

Whether you have a work that is non-fiction and knowledge-based or a work of fiction, the self-distribution of your manuscript as an ebook allows you the greatest return on investment while giving you maximum control over the creative direction of your manuscript.

Another benefit comes in the worldwide availability of the ebook. You do not have to worry about the book making it to brick and mortar stores because it can be purchased and downloaded by anyone with an Internet connection.

Some authors have moved forward with traditional publishing techniques and find they either lose some control over the direction of the manuscript or, if they self-publish, they are saddled with significant upfront costs as well as warehousing issues.

The development of an ebook is a fraction of the cost of self-publishing while enabling the author to receive similar or greater returns.

The use of an ebook reseller allows you to release your creative work and permit someone else the opportunity to resell your work and account for the payment of all downloads. It should be noted there is typically a fee associated with this service, but for many, the hands-free nature of the service makes it an attractive proposition.

This situation also provides a means of moving forward with new manuscripts without the need to deal with managing the sale and distribution of your completed works.

Ebooks have become a solid means of achieving home-based business success. There are reports of many successful ebook businesses that have supplied their owners with enough money to pay the majority of their monthly bills without the need for constant oversight. Essentially these entrepreneurs are finding ebooks are a perfect compliment to other passions or interest these owners may have in business.

Many web-based entrepreneurs have discovered that income derived from a residual source (like ebook sales) is a prime component to a feeling of freedom when there is a need to take some time away from a home-based business.

Becoming A Published Author Is Within Reach

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Becoming A Published Author Is Within Reach

The sale of information is a hot property in online business. Many highly successful websites are filled with informational articles that are beneficial in both Search Engine Optimization (SEO) as well as providing visitors with a reason to come back.

There are entrepreneurs that would like to proceed with packaging the information they’ve compiled into a sellable ebook. Certain questions arise that have them wondering what they should do.

Let’s take a look at each question individually to see if we can help make sense of available steps to ebook publishing.

1) Do I have to have an ebook publisher to make my ebook available?

The simple answer is ‘no’. There are ebook publishers that are looking for new material, but you can develop your own material and convert it to an ebook for sale effectively bypassing typical ebook publishers.

2) Do I need to have my own website to sell an ebook?

A personal website is a great marketing and promotional tool, but is not absolutely essential to the effective distribution of ebooks. The use of an ebook reseller can be an effective means of providing your material to a broad customer base while removing the need to develop a website with shopping cart capabilities. A personal website can be linked to an ebook reseller so your personal website can be integrated for the management of downloads, distribution and payment collection for your work.

3) How do I take the idea from a few written notes to a viable knowledge-based ebook?

In most cases an ebook must be converted into a Portable Document File (pdf). This may sound simple enough, however, this file must also be compatible with ebook download procedures. Common ebook creating software can be used at no cost if you are seeking to make your ebook available at no cost. If you are placing restrictions on the use and distribution of the ebook there will likely be a fee involved in the development software for ebook creation.

As for the flow of the book you may find you are fully capable of putting all the pieces together or you might consider the use of a freelance writer or editor to put a polished touch to your work.

If you have skills in graphic design you can develop the cover you will post on your site although there are numerous low-cost alternatives to developing a unique cover for your ebook.

If you have an idea for a knowledge-based ebook you should consider following through with your idea, the development costs may be minimal, residual income long-term and the satisfaction of assisting others is priceless.

Making Ebooks Readable

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Making Ebooks Readable

The term ‘ebook reader’ has migrated from a stand alone ebook reading device to software developed to allow the reading of ebooks to take place in a variety of portable environments.

Early ebook readers like Gemstar Rocket and Franklin were designed to allow the transport of ebooks in a convenient portable microchip infused package.

Once someone challenged the notion that devices needed to be run separately this line of thinking also began to change.

Today ebooks are being viewed over PDA’s, Palm Pilots, cell phones and BlackBerries. Once developers made it possible for mini-computers to talk to their PC counterparts they began to understand that the ebook could find a home in a variety of portable applications.

The stand-alone ebook readers are still available, but many consumers are finding the ability to run multiple applications with one device an alternative they enjoy.

Many ebook downloads are provided as a Portable Document File (PDA) while others are not. The variety of ebook publishing software makes access to a variety of reader software necessary.

Common ebook Reader Software

Adobe Acrobat: This software is a widely used application for the reading of PDA files. What makes this most attractive to consumers is the fact that it comes as a free download.

Microsoft Reader: This product is another free download and can be used with a PC device either stationary or portable. Many existing computer devices already have it loaded into the system prior to device purchase.

Weasel Reader: This free software product reads zTXT files for Palm Pilots and supports bookmarks.

Palm Reader: This product comes in both a free version as well as a professional paid version. The pro version allows you greater control over the look of the ebook fonts. It also provides complimentary ebooks and a dictionary.

Micropocket Reader: The Micropocket Reader offers a free pro version that supports a variety of ebook formats, but also includes the ability to view PowerPoint presentations over your portable devices.

The µBook Reader: The µBook ebook reader does require a fee for download, but supports a variety of files including PDB, PRC, HTML, TXT, and RTF. This product also supports most major photo files.

The use of any of the above programs or even several unlisted ebook reader software applications call allow you to download your favorite ebooks and take them on the road. Now, the portability of an ebook could be linked to your phone, MP3 player and portable PC making the most of your time away form the home or office.

Benefits Of Children’s Ebooks

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Benefits Of Children’s Ebooks

Many people have heard the term ebook but have never
actually seen or read one. This is a great loss as
ebooks can really help young children get involved
with the literary world.

If you try to sit a 5 year old down and read him
Treasure Island, it’s going to be a battle and you may
experience some resistance.

If you were to get Treasure Island as an ebook
however, it might have cool pirate music and pictures
that help add a better sensory experience to it.

Some ebooks will read the story page by page by
clicking on an icon and this can help children learn
phonics and tone.

Many children with attention deficit disorder have
improved their ability to pay attention with ebooks.
Some children just can’t pay attention to a standard
book but when they are at a computer or other
multimedia device, they have an easier time.

This is because reading a standard book is a passive
activity but clicking a mouse to change pictures and
flip pages is much more active.

Some children are just resistant to reading period.
They just don’t want anything to do with sitting and
reading a book and won’t let you read them one.

If this happens, try an ebook! As long as it’s
something kid friendly and not boring, you might find
you have an avid reader on your hands! Pictures and
audio can really spice up almost any book.

In the age of video games, any educational opportunity
shouldn’t be overlooked and ebooks are a great way for
beginning readers to learn and help older readers
improve their skills.

Free eBook Publishing Guide – Part 2 – Features of the eBook market

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Free eBook Publishing Guide – Part 2 – Features of the eBook market

The Current State of the Market
In my first article, I outlined the massive advantages to eBook publishing, particularly for the author! Now you have become excited by that, it is time to inject a little realism! Ever since the emergence of personal digital assistants (or ‘PDAs’) and the growth of the Internet, market enthusiasts have been predicting the ultimate demise of the printed book.
This is, of course, nonsense! Traditional books do not require a power supply or batteries and can be read even when badly damaged (so called “graceful degradation”). Printed pages have better contrast and fonts are serifed, to aid the eye in scanning the text. Readers do not need technical skills or expensive and fragile devices to access them. Traditional printed books are here to stay!
Over time – and as technology improves – some of these differences will be eroded. However, at the moment, eBook sales are still only a tiny fraction of overall book sales wordwide and electronic publishing remains a very immature industry. There are many companies, testing different possible business models. There are also competing software formats and handheld device manufacturers (as well as traditional PCs). This diversity will, in the short term, hamper progress.
Future Growth Prospects
It is also wrong to dismiss eBooks as an idea that will never take off (as several industry stalwarts seem wont to do). Why? Well, because that fact is that (a) eBooks are already doing pretty well and (b) the major players are still investing!
Lightning Source, the eBook distributor used by Amazon in the US, sold its millionth print-on-demand book in April 2004. Try telling them that it’s an idea that’ll never work! In 2005, Amazon recently bought French company Mobipocket from Franklin for $2.5 million (to distribute eBooks) and BookSurge.com (to cover print-on-demand books). Look at the Amazon PageRank of eBooks on Amazon’s site and you might be surprised how well many are doing!
In fact, eBooks are particularly suited to the distribution of business, computing and academic works (with a small but high value niche market). They have also proved to be a viable complimentary channel for popular mass-market paperback titles. Members of the Open eBook Forum (OeBF) reported $3.2m of sales in Q3 2004, a 25% increase over the same period in 2003. The equivalent volume increase was 11%, so eBooks are commanding higher prices as consumer acceptance grows.
Features of the eBook market
At a basic level, one can distinguish five main components to the emerging ePublishing market:
1) Free distribution – epitomised by Project Gutenberg; started in 1971 (in the very earliest days of the internet) and now maintained by an army of volunteers. At time of writing, there are 16,700 free etexts in it’s catalogue and approx. 1.8 million downloads a month. Top 20 downloads include the War of the Worlds by H. G. Wells and Pride and Prejudice by Jane Austen. Peer-to-peer (free and generally illegal) distribution using Internet Relay Chat (IRC), Usenet and file sharing software (like Kazaa, BitTorrent & Limeware) has yet to take off in the book market as it has in recorded music. It might be easy to burn MP3s from a CD, but scanning a book, page-by-page to create a text file is beyond the skills and patience of almost everyone! Everyone, that is, other than the dedicated volunteers at Gutenberg!
2) Own distribution – all about selling your eBooks via your own website. I recommend this option as a complementary channel to Booksellers, Distributors and Aggregators. At the basic level, you register a domain name via a hosting agency (e.g. 1&1 Internet Ltd) and create some pages using Net Objects Fusion or similar design software. PayPal is emerging as the simplest and most widely accepted payment interface (with 71 million users worldwide).
3) Bookseller distribution – the biggest and most confusing component of the marketplace. At one end of the spectrum is the online equivalent of the traditional ‘vanity publisher’ companies; where you are charged an up-front fee to list your book but then get 100% of the sales receipts. Examples include ebookpalace.com and ebookomatic.com. With Alexa PageRanks over 170,000, there are just not enough users regularly visiting these site to make them worth your while (especially when one excludes the hapless authors admiring their works).
In the middle of the spectrum is the royalty bookseller who does not levy an up-front charge but instead pays you a %age royalty on each eBook they sell for you. Examples include lulu.com, ebookad.com and cyberread.com. Unlike some less reputable operators, Lulu do not levy hidden up-front charges on top of royalty percentages. They also generate reasonable web traffic, with an Alexa rank of 5,421 – so I would consider Lulu but ditch the rest in this category.
Finally, at the other end of the spectrum are the major online booksellers. Of the big four (Amazon, Borders, Barnes & Noble and BOL.com) only Amazon distribute eBooks on their site and even then Amazon only accept titles from their distributor, Ingrams.
4) Distributors – The best “back door” into Ingrams (who normally do not deal with small publishers) and thus into Amazon is via their subsidiary Lightning Source International (LSI) LSI handle the inventory and technology for secure download of titles on Amazon.com, eBookmall.com, Diesel-Ebooks.com and Powells.com. I receive most of my sales via LSI (bot surprising when one considers Amazon have an Alexa Rank of 13! Sites with low AR get tens of millions of visitors per month. Sites with an AR over 100,000 get thousands (and thus will only convert hundreds or less into actual sales across the whole catalogue).
5) Aggregators – Content Reserve are the biggest and best known, serving a growing number of public libraries, as well as a network of retailers including eBooks.com, WHSmith, SimonSays, Fictionwise and eFollett.com. However, Content Reserve do suffer from a “bad press”, at times, in Internet forums on their speed of payment. They also charge up-front storage fees for holding inventory (a charging structure that penalises small publishing outfits with few titles).
eReader.com and Mobipocket complete this group, being both vendors of (free to download) eBook reader software and a repository for eBook downloads. Whilst eReader is currently more popular, particularly with Palm users, Mobipocket looks set to grow in importance, given it’s recent sale to Amazon Europe and Amazon’s plans to integrate Mobipocket into Amazon UK. Mobipocket’s reader software also works on Blackberries and Smart Phones (thus being more platform independent) and is compatible with the emerging and non-proprietary Open eBook format.
Conclusions
With such a limited number of publishers testing eBook models, the market for me essentially boils down to Lulu, LSI, Content Reserve and Mobipocket. Whilst immature and limited by diversity, the eBook market is growing rapidly. This growth looks set to continue.
In chapter 3 of my free eBook Publishing Guide (“writing your eBook”), I explore how to write and format your book for eBook distribution, including the creation of covert art.

Go Viral! Marketing That Is.

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Go Viral! Marketing That Is.

Viral Marketing also known as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company.

Companies ride on the idea that if people like a good movie, funny story etc, they will pass it on to their friends and family. The company brands their logo or a product description to go with that particular media. Result? The company gets free advertising that keeps growing without them having to do anything else. .

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

The main advantage of viral marketing is that you get a lot of public awareness about your site and your company. You can generate a flow of traffic that are potential customers. With a little ingenuity and imagination, plus some incentives like prizes and discounts, you can reach out to a great number of people and get them to pass your advertisement along at a very low cost to you.

For instance If you write an ebook allow people to place an advertisement in your free ebook if, in exchange, they give away the ebook to their web visitors or e-zine subscribers.

Give permission for people to give away your free product
Just include your ad on them or require people to link directly to your web site.

Hold a contest on your web site. You could place the other web
site’s ads on the contest page in exchange for them promoting the
contest.

There are many ways to reap the benefits of Viral Marketing . Take advantage of them.

How To Make Your PLR Ebook Stand Out From The Crowd

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How To Make Your PLR Ebook Stand Out From The Crowd

So you’ve just bought one of those ebooks that come with private label rights, an ebook cover, graphic files, and a pre-made sales page. All you have to do is update a few fields with your own information and upload everything to your server.

Then you can just sit back and watch the cash come pouring in.

Right?

Not so fast.

You see there are dozens (if not hundreds) of other people who bought the same PLR ebook and are already doing the exact same thing as you read this.

They’re using the same sales page, the same ebook cover, and the same keywords as you.

And they’re sitting back waiting for the cash to roll in just like you.

You see a problem yet?

The market is already saturated with the ebook you’re hoping to cash in on. If you want to make any money with it, you’ll need to be different.

Fortunately, it’s not that hard to do. Here’s some suggestions:

Make some changes to the sales page. You don’t need to completely re-write it, just make some superficial changes so i doesn’t look and feel like the same exact sales page visitors have already seen a dozen times before.

Simply changing the background color can have a pretty big impact. Write a new headline so the first words a visitor reads are new to them. If the sales page has a header graphic, create a new one or cut it out altogether. If it doesn’t have a header, add one.

You can easily change the ebooks cover or create an all new one with Photoshop or other graphics packages.

Consider changing the title too. Most PLR ebooks come with rather boring titles, so you shouldn’t have much trouble coming up with something a bit more catchy.

Follow each of these simple steps and you’ll have a PLR product that’s all your own.

Providing Information Will Boost Your Web Site

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Providing Information Will Boost Your Web Site

I was at a meeting the other day when one member of the audience came up to chat to me after I had given my presentation. ‘I agree with what you told us,’ she said, ‘but it only applies to some people. After all in my business there’s nothing I can turn into an ebook.’ Within a minute of chatting to me she had developed two ideas for ebooks.

Now, I’m not saying I’m some kind of miracle worker. However, often I discover that many people who run their own business can’t see the wood for the trees. They are so tied up in delivering solutions to their existing customers, they can’t see what else might be possible. As an example, I was talking to a chap from the Midlands the other day who runs a plastic mouldings company. He said to me that my ideas for ebooks only work in the service industry and they they couldn’t possibly work within his sector.

A few minutes later we had developed an idea for an ebook which he is now going off to get written. As a search term, “plastic mouldings” gets around 45 searches a day in the UK. At the moment his web site gets almost none of those searches; instead his web site exists as a brochure to people in the know – largely existing customers. What this means is, his web site is missing important traffic that could provide business.

So, now he is writing an ebook on the theme of ‘how to use plastic and save the environment’. He will be making this available free of charge – but he could add future ebooks for which he will charge, such as ‘how to specif icy projects using plastic’. Now, he’s not going to become a millionaire selling such ebooks. But the free ebook will attract traffic he might otherwise have lost and the paid for ebook will finance his Google AdWords campaigns. The result will be much more traffic to his web site at no cost, perhaps even at a profit. Suddenly, my chap from the Midlands realised that the key to unlocking the future success of his company was selling information.

Like many people, he has begun to realise that Internet users are mostly searching for information. We sometimes forget that when the Internet really started to take off, just ten years ago, it was called ‘the Information Superhighway’. Nowadays, it is largely the ‘brochure superhighway’. Having a web site which is just a brochure for your business is only going to get you so far. To take that next step upwards to greater online success you need to be trading in information.

Much of the information you provide could be free; but it needs to be practical, useful information targeted specifically to particular groups of people. Some of the information you provide could be sold; that will provide you with an additional income stream you previously might not have thought about.

Information marketing is an essential component of any business online these days. Without marketing information you will not gain as much success as you would do. Indeed, I spoke with one marketing guru the other day who has dramatically changed his business, based on just two months of testing online. He had one web site where he tweaked the keywords and did all the optimisation tricks he could. He had another web site which he didn’t optimise but for which he wrote several articles and got them published widely around the Internet. Guess what? The information won hands down against optimisation; more links, more clicks, higher ranking.

Providing information is essential online. Whether it’s in the form of ebooks, specialist web sites, email courses or traditional books and reports is neither here nor there. You need to be in the information business to attract interest in your main business.

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